Over the years, QR code designers began to adopt a more standardized approach. “QR codes were heavily hyped and never realized their promise due to such tangible things including a lack of barcode scanning standardization, disinterest by many creatives in employing such an unimaginative image, a lack of agreed-upon business rules and frankly the availability of many other ways to engage a mobile user,” says Jeff Hasen, mobile strategist at Possible Mobile. When they were first introduced, QR codes had the cards stacked against them. Why Marketers Are Taking a Second Look at QR Codes Tech experts claim the new feature will lead to drastic increases in QR code use. The native reader simplifies the process, making QR scanning quick and easy. Thanks to the native QR code scanner, users don’t need to download, update, open, and use an app just to scan a QR code. Once scanned, the system provides a preview of the code’s destination and lets users click to take the next step. Now, users only need to open their camera and aim it at a QR code to begin scanning. The feature simplifies the QR scanning process. In the excitement following announcements of facial recognition software, another key feature was almost overlooked-Apple’s native QR code reader. This operating system was created to support the expanded capabilities of the iPhone 8 and X, but was also made available to current iPhone and iPad owners. Along with the new smartphone models, Apple also released a system update-iOS 11. On September 19, 2017, Apple unveiled the new iPhone 8 and iPhone X. Thanks to Apple’s new iOS 11, the world of QR codes just might change forever. While they continue to appear on product packaging and print ads, they don’t play a major role in our daily lives-yet. In the United States and many other countries, QR codes saw a surge in popularity and then slowly faded into the background. If you’re not living in China, you may not remember. It’s hard to ignore the popularity of these codes in Chinese culture, as they appear on everything from tattoos to tombstones. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. That’s about a third of all mobile payments made in the country. In China, $1.65 trillion in transactions were made using a QR code reader last year.
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