"I have to watch this!!!! Til today Flamin Hot Cheetos has me in a chokehold!" one person wrote on Twitter. "I'm the guy who helped bring the world the most popular snack it's ever seen," Montañez says in the trailer.Īs expected, people already have plenty to say about the movie online. 1 hr Drama U/A 13+ The story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn Flamin’ Hot Cheetos into an iconic snack. We get a look at his unpredictable rise to an executive role at PepsiCo (owners of Frito-Lay) and his involvement in the creation of Flamin' Hot Cheetos. Watch Flamin Hot - English Drama movie on Disney+ Hotstar now. The newly released trailer for Flamin' Hot offers a glimpse into the larger-than-life story of Montañez (played by Jesse Garcia). And The Hollywood Reporter's critic wrote that the film is “charming” and “utterly delightful.” The movie also stars Annie Gonzalez as Richard’s wife, Judy Emilio Rivera as his father, Nacho Dennis Haysbert Tony Shalhoub Matt Walsh Bobby Soto and Pepe Serna." Flamin' Hot is the inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon," a synopsis for the film reads.Īs Variety put it, the film is an "inspirational tale of success in a country where Latinos make up a significant segment of the market, but hold relatively few leadership positions. The film is a Franklin Entertainment Production, written by Lewis Colick and Linda Yvette Chávez. Now everyone can celebrate the joy, power and heart of this film that also happens to uplift Latinos both in front of and behind the camera,” director Longoria said in a statement about the release of the film, produced by DeVon Franklin.įlamin’ Hot tells the true story of Richard Montañez (Jesse Garcia) who as a Frito-Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon. “I’m so excited for the world to see Flamin’ Hot on these two streaming platforms making this universal, inspirational story accessible to an even wider audience. While it is still too early to know whether Disney will decide to keep Hulu or try and offload it, the Flamin’ Hot experiment could provide a data point to help it along, one way or the other. The release of Flamin’ Hot on both Hulu and Disney+ could also serve as something of an experiment for the company, which has in recent months been adding more general entertainment fare to Disney+ (as opposed to Hulu, where most of that programming has tended to live).īy releasing the film on both platforms, the company can gauge engagement and see whether the Hulu audience is more receptive to that type of film, or whether a movie without an association with Marvel, Pixar or Star Wars can find success on Disney+. 'Percy Jackson and the Olympians' Renewed at Disney+ And Longoria’s rags-to-riches film had been expected to go straight to Hulu heading into SXSW. Flamin’ Hot will debut on Disney+ internationally.ĭisney-owned Searchlight has seen other movie titles like Fire Island, Good Luck to You, Leo Grande and Not Okay go straight to Hulu as a sister brand to the family-friendly Disney+ as it became a home for more adult fare from Disney brands. The first-ever dual platform release by Disney follows the film having a world premiere at SXSW, where it was named as an audience award winner. Searchlight Pictures has set Eva Longoria’s feature directorial debut Flamin’ Hot for a simultaneous release on Hulu and Disney+ on June 9.
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